Moon Jae-Hyun

👨‍💼 Profile

A strategic leader in business growth and development with over 14 years of experience driving product adoption, market expansion, and P&L growth through data-centric strategies. Possesses deep expertise in managing the entire product lifecycle, from go-to-market (GTM) execution for new product introductions (NPI) to the complex transition and sunsetting of legacy platforms. Blends deep user empathy, gained from years of customer-facing experience, with rigorous quantitative analysis to deliver measurable business outcomes.

🌟 Core Competencies

🚀 Product Strategy & Execution

Platform Product Strategy
Go-to-Market (GTM) Strategy & Execution
Product Lifecycle Management
New Market Development
Agile, Performance-Driven Project Management

📊 Data Analysis & Business Insight

Quantitative Market Analysis
P&L Management & Pricing Strategy
User Segmentation
Inventory & Supply Chain Optimization

🤝 Leadership & Collaboration

Cross-Functional Team Leadership
Global/Regional Collaboration
Stakeholder & Partner Relationship Management

💼 Professional Experience

Dec. 2020 - Present

Senior Product Manager

Johnson & Johnson MedTech

Developed and implemented annual marketing plans, ensuring flawless new product launches. Analyzed market data to provide strategic recommendations to leadership. Reviewed product prices and led pricing strategy negotiations to maintain a healthy P&L. Drove engagement with medical societies and KOLs to establish long-term professional relationships.

🚀 Strategic Initiative 1: Flagship Product Launch & Market Leadership

Spearheaded the successful Korean market introduction of the ECHELON 3000, following a comprehensive 3-year strategic preparation phase.
Executed extensive pre-launch programs, including large-scale overseas training sessions and a nationwide roadshow.
Championed innovative launch-day branding activities, such as hologram displays and gamification events.
Led a proactive internal campaign to secure hospital product codes, achieving an 0% coding rate in target hospitals on day one.
Delivered a landmark 0% year-over-year sales growth, solidifying market dominance.

💎 Strategic Initiative 2: Next-Generation Platform Transition

Spearheaded the market transition to the 'Echelon Plus' surgical stapler, overcoming customer resistance and potential revenue loss.
Collaborated with the supply chain team to implement a precise inventory management plan, mitigating financial risks.
Successfully achieved 0% cannibalization of the legacy product, driving a 0% YoY sales volume increase.

💡 Strategic Initiative 3: Data-Driven New Market Penetration

Identified and penetrated the high-potential 'Pneumothorax' surgical field to create a new revenue stream.
Developed and launched a targeted "Expert Program," building strategic partnerships with KOLs to drive adoption.
Drove an additional 0% YoY sales growth from this new market segment.

Mar. 2016 - Nov. 2020

Territory Sales Manager

Johnson & Johnson Medical

Managed the Incheon and Chonnam territories, discovering new market opportunities. Utilized surgeon learning programs as a strategic sales tool. Consistently achieved sales targets, with the exception of 2017 and 2020.

📈 Strategic Initiative 4: Public Data Utilization

Pioneered a data-driven strategy using public HIRA data to overcome sales stagnation.
Drove an explosive 0% YoY growth in the hemostatic market.

Aug. 2011 - Mar. 2016

Product Specialist & Assistant